VÃctor MartÃnez (Santi MillÃ¡n) is a shy 36-year-old man working as an usher at a movie theater. He still lives with his mother (Chus Lampreave). By some mistake, he ends up in a reality show with Estrella Cuevas (Paz Vega), an aspiring actress. They win the contest and are sent off to spend some time together at a luxury hotel at Oropesa del Mar. According to their contract, they have to get married and not divorce for at least three years, otherwise the contract is annulled and they have to give back their winning of EUR 253,000. Although reluctant at first, Victor finally falls in love with Estrella.
Pere-Lluc has a certain tendency to reflect upon his personal situation with irony and scepticism, though tinged with (sometimes black) humor; his actions are chaotic, excessive, out of control: the result of the crisis he is going through. One night, heading home drunk, hits his head on the aluminum ladder a girl is using to hang banners from the streetlights. He falls to the ground and, slightly dazed, is mesmerized by the girl. As the days go by, he becomes more and more obsessed with her. She tortures him. We witness the story of his tormenting passion in his efforts to win her love.